Data analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much more there is to learn. That is part of the joy. You are always learning. You are always growing.
Now, the online ad industry - from the buyer and the seller's point of view - went to Boy Scout camp. We tied ropes and knots and we made them look like a noose and we hung around our necks and attached them to the rafters. Thus clicks became the dominant thing and we hung ourselves on them.
Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process.
It really is time to call bullshit on ‘engagement’.
It really is time to call bullshit on ‘engagement’.
I am smiling. I know that the long time readers of my blog would know that I would never let you get away without measuring hard business bottom-line impact of any digital effort!
It is foolish to believe that just Conversation Rate, Amplification Rate, Applause Rate will get you the eternal love and gratification (and perhaps budget!) of your company's leadership. Yes they care a little bit about this "social media thing." But if you want their adoration (and let me repeat: budget!) you are going to have to quantify the economic value created via social media.
Magid Generational Studies, using data compiled by Advertising Age, has released an infographic breaking down media consumption by hour of day and generation.
A great user experience is the result of setting concrete goals that meet both user goals and business goals. Unfortunately, I have seen many teams kick off a project with nothing more than a goal of, “Let’s create a great UX!” While a noble thing to strive for, it’s not specific, actionable or measurable. It contributes nothing to the planning or design phases, and it is the UX equivalent of a motivational high-five.
So, then what do you see as the difference between content marketing and custom content?
These experiences are not just frustrating for us, but are bad for businesses as well. How bad? User Interface Engineering’s analysis of a major online retailer found that 45% of all customers had multiple registrations in the system, 160,000 people requested their password every day, and 75% of these people never completed the purchase they started once they requested their password.
